Selfridges

Selfridges provides a rather sterile environment, nothing is out of place and not exactly full of innovative ideas. It simply provides a typical department store shopping experience which therefore attracts tourists who make up the majority of its consumer market. It is based on concumer selling and is not conceptual; it does not make you feel uncomfortable and puts everyone on the same level. In this sense it works well as a department store but we still have to ask if this is clever or just crass selling? Either way, they know what they're doing...